Public Policy Issues, Ethics, and Roles of Marketing Research Concerns and Initiatives
Keywords:
consumer privacy, customer information, marketing ethics, ethical dilemma, neuromarketing, securityAbstract
Companies analyze customer information to understand customers better an ethical and social dilemma in the collection andanalys is of customer information; and ethical dilemma in the generation of customer insights with the application of neuromarketing. The methodology adopted is a conceptual analysis of these approaches. Companies and researchers find it easier to invade consumer privacy in the digital age. Companies strive to behave esponsibly by abiding by the laws and regulations enforced to protect customers. Addressing the issues promptly and effectively will allow companies to convince customers, to build effective customer relationships, and to achieve business excellence. Policymakers may be able to appreciate customer requirements and preferences better and formulate policies, rules, and regulations accordingly.
References
A. Abdullaev, M. A. Al-Absi, A. A. Al-Absi, M. Sain, H. J. Lee (2020) Classify and Analyze the Security Issues and Challenges in Mobile banking in Uzbekistan. 1211-1217.
O. A. Adediran (2012) Ethical marketing. 2(4), 1-19.
E. Bakardjieva, A. J. Kimmel (2017) Neuromarketing research practices: attitudes, ethics, and behavioral intentions. 27(3), 179-200.
K. Barry (2010) Fiesta stars in night of the living social media campaign. https://www.wired.com/
A. S. Bayle-Tourtoulou, M. Badoc (2020) The Neuro-consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain.
I. Berle (2020) What Is Face Recognition Technology?. 9-25.
C. Campbell, S. Sands, C. Ferraro, H. Y. J. Tsao, A. Mavrommatis (2020) From data to action: How marketers can leverage AI. 63(2), 227-243.
K. M. Chien, T. C. Wu, T. Luor (2019) Face Recognition and Smart People-Counting System: Cases of Asian Trade Shows. 20(2), 435-446.
L. H. Crosswell (2020) The doctor in my pocket: examining mobile approaches to personal wellbeing. 140(2), 93-101.
T. Pekarskaia Dauxert (2019) Online Consumer Reviews in the Hotel Sector: Why and How to Answer?. 313-322.
K. K. Dimitrova, S. MacKay (2021) An Evaluation of the effects of social media on client: advertising agency relationships in the UK. 1419-1440.
M. Eisend, A. Kuss (2019) Research Ethics and Research Practice. 211-233.
O. M. Enerstvedt (2017) Aviation security, privacy, data protection and other human rights: Technologies and legal principles.
C. Farnsworth, S. Lawler Kennedy, J. Kumar (2016) Design Thinking Beyond Post-Its Notes. 1115-1118.
C. Gerrish, S. Idi (2019) Facebook Under Attack? Privacy%E2%80%93Europe's Way of Waging War on US Giants?. 8(1), 271-278.
J. T. Graves, A. Acquisti, N. Christin (2018) Should credit card issuers reissue cards in response to a data breach? Uncertainty and transparency in metrics for data security policymaking. 18(4), 1-19.
E. Gurgu, I. A. Gurgu, R. B. M. Tonis (2020) Neuromarketing for a better understanding of consumer needs and emotions. 11(1), 208-235.
M. Hsu (2017) Neuromarketing: inside the mind of the consumer. 59(4), 5-22.
T. Huang, R. Fildes, D. Soopramanien (2019) Forecasting retailer product sales in the presence of structural change. 279(2), 459-470.
P. Ikonen, V. Luoma-Aho, S. A. Bowen (2017) Transparency for sponsored content: Analysing codes of ethics in public relations, marketing, advertising and journalism. 11(2), 165-178.
T. N. Ingram, R. W. LaForge, C. H. Schwepker, M. R. Williams (2007) Professional selling: A trust-based approach.
K. Jayashree, V.V. Rao (2020) A Conceptual Study on Neuromarketing and its Implications on Customers. 40(67), 1-8.
S. Joshi, M. Damle, V. Kumar (2018) Facial emotion detection technology: concept, marketing applications, business drivers and challenges. 7(1.9), 149-156.
H. J. Kang, J. H. Shin, K. Ponto (2020) How 3D virtual reality stores can shape consumer purchase decisions: The roles of informativeness and playfulness. 70-85.
B. Kolb (2017) Marketing research: A concise introduction.
R. T. Kreutzer (2019) Forecasting Methods. 143-156.
V. Kumar, W. Reinartz (2018) Customer privacy concerns and privacy protective responses. 285-309.
N.K. Malhotra, S. Dash (2016) Marketing research: An applied orientation.
P. C. Mandal (2018) Capturing marketing information and marketing intelligence: ethical issues and concerns. 4(1), 99-110.
P. C. Mandal (2019) Public policy issues in direct and digital marketing%E2%80%93Concerns and initiatives: Public policy in direct and digital marketing. 6(4), 54-71.
P. C. Mandal (2019) Ethical Issues and Concerns in Collection of Marketing Information and Marketing Intelligence: Ethical Issue in Collection of Information. 10(2), 16-28.
K. M. Mathu (2019) The information technology role in supplier-customer information-sharing in the supply chain management of South African small and medium-sized enterprises. 22(1), 1-8.
Y. Melanthiou, L. Evripidou, E. Epaminonda, M. Komodromos (2020) The 'soft' and 'hard' sides of the sharing economy: a discussion of marketing, financial and socio-cultural aspects. 24(3), 330-346.
S. G. Meyerding, C. M. Mehlhose (2020) Can neuromarketing add value to the traditional marketing research? An exemplary experiment with functional near-infrared spectroscopy (fNIRS). 107, 172-185.
K. W. O'Connor, G. B. Schmidt (2018) Social media, data privacy, and the internet of people, things and services in the workplace: A legal and organizational perspective. 89-107.
R. W. Palmatier, K. D. Martin (2019) The intelligent marketer's guide to data privacy: The impact of big data on customer trust.
Robert Palmatier (2019) The Psychology of Consumer Privacy. 21-41.
M. Peasley (2019) It's Time for an American (Data Protection) Revolution. 52(3), 8.
N. Race, D. Randall, M. Rouncefield, R. Slack (2020) Practical Ethics. 173-193.
A. Riswanto, R. Hurriyati, L. A. Wibowo, H. Hendrayati (2020) Dynamic marketing capabilities and company performance: Marketing regression analysis on SMEs in Indonesian. 28-31.
Markus Sarstedt, E. Mooi (2019) The Market Research Process. 11-24.
S. G. Smith, A. Pandit, S. R. Rush, M. S. Wolf, C. J. Simon (2016) The role of patient activation in preferences for shared decision making: results from a national survey of US adults. 21(1), 67-75.
C. Spence (2020) On the ethics of neuromarketing and sensory marketing. 9-29.
I. Spivak, S. Krepych, V. Faifura, S. Spivak (2019) Methods and tools of face recognition for the marketing decision making. 212-216.
S. J. Stanton, W. Sinnott-Armstrong, S. A. Huettel (2017) Neuromarketing: Ethical implications of its use and potential misuse. 144(4), 799-811.
E. Sullivan (2009) 5-9.
F. P. Tajudeen, N. I. Jaafar, A. Sulaiman (2016) Role of social media on information accessibility. 8(4), 3.
F. Thomaz, C. Salge, E. Karahanna, J. Hulland (2020) Learning from the dark web: Leveraging conversational agents in the era of hyper-privacy to enhance marketing. 48(1), 43-63.
M. Trusov, A. V. Bodapati, R. E. Bucklin (2010) Determining influential users in internet social networks. 47(4), 643-658.
M. Vriens, S. Brokaw, D. Rademaker, R. Verhulst (2019) The marketing research curriculum: Closing the practitioner%E2%80%93academic gaps. 61(5), 492-501.
A. Weiss (2020) The Dark Side of Our Digital World: And what You Can Do about it.
A. C. Yallop, S. Mowatt (2016) Investigating market research ethics: An empirical study of codes of ethics in practice and their effect on ethical behaviour. 58(3), 381-400.
H. Yun, G. Lee, D. J. Kim (2019) A chronological review of empirical research on personal information privacy concerns: An analysis of contexts and research constructs. 56(4), 570-601.
X. Zhu, B. Song, Y. Ni, Y. Ren, R. Li (2016) Prosumer Economy%E2%80%94From Supply Chain to Prosumer Economy. 123-141.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Authors and Global Journals Private Limited
This work is licensed under a Creative Commons Attribution 4.0 International License.
